Comments on: Wasted Opportunities: A Critique of John Kerry’s Email Strategy http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/ Caring for Politics in the Digital Age Mon, 13 Oct 2008 06:36:35 +0000 http://wordpress.org/?v=1.5.1.2 by: Dr. DigiPol » Blog Archive » 2.6 Million Activists Are Waiting http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/#comment-19 Fri, 12 Aug 2005 01:43:14 +0000 http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/#comment-19 [...] than running a newspaper ad. That is my opinion and I’m sticking to it. Read the original critique of Kerry’s em [...] […] than running a newspaper ad. That is my opinion and I’m sticking to it. Read the original critique of Kerry’s em […]

]]> by: Dr. DigiPol http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/#comment-9 Wed, 22 Jun 2005 15:36:33 +0000 http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/#comment-9 Most likely Kerry approved the ad himself, based on the advice of his media consultant. As for fact checking, this ad omits relevant facts, rather than stating falsehoods. It should be noted that experimental research has found that when political ads present premises that lead to a false conclusion, without stating the false conclusion, most viewers will draw the conclusion, leaving the ad's authors free of lying... at least overtly. Most likely Kerry approved the ad himself, based on the advice of his media consultant.

As for fact checking, this ad omits relevant facts, rather than stating falsehoods.

It should be noted that experimental research has found that when political ads present premises that lead to a false conclusion, without stating the false conclusion, most viewers will draw the conclusion, leaving the ad’s authors free of lying… at least overtly.

]]> by: Benjamin Barnett http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/#comment-5 Wed, 22 Jun 2005 15:23:09 +0000 http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/#comment-5 Dr, What is the process for such a political figure to actually release something as flimsy and shallow as this ad? Who makes this stuff up? Even the green ad. person knows that TV ad's are most (if not only) effective when seen in repetition. Especially the lousy ones ;) By not fact checking, my impression as a viewer is that they intended to mislead ... Spending the same money, if not less, on interactive activism during non election years should clearly be an integral part of an onoging aggresive strategy to engage and get voters activated. Pol's like Kerry and other "older" Party types seem to be lacking in getting this "old" medium. Dr,
What is the process for such a political figure to actually release something as flimsy and shallow as this ad? Who makes this stuff up? Even the green ad. person knows that TV ad’s are most (if not only) effective when seen in repetition. Especially the lousy ones ;)

By not fact checking, my impression as a viewer is that they intended to mislead …

Spending the same money, if not less, on interactive activism during non election years should clearly be an integral part of an onoging aggresive strategy to engage and get voters activated. Pol’s like Kerry and other “older” Party types seem to be lacking in getting this “old” medium.

]]> by: Dr. DigiPol http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/#comment-4 Tue, 21 Jun 2005 15:41:36 +0000 http://www.drdigipol.com/2005/06/20/wasted-opportunities-a-critique-of-john-kerry%e2%80%99s-email-strategy/#comment-4 To make matters worse, the Annenberg Political Fact Check (http://www.factcheck.org/article332.html) has issued a strong criticism of Kerry’s Kids First TV ad. While the ad is accurate regarding the number of kids uncovered, it fails to mention the large price tag for the bill and the built in plan to raise taxes to cover it. It is bad enough when the Republican blast the efforts of Democrats to promote a progressive agenda. But when a non-partisan organization of Annenberg’s reputation fires a shot, it makes it all the worse. So the additional lesson is: If you are going to waste money running a TV ad, better make sure it won’t be shredded by fact checkers. It is no longer enough to state partial truths. America demands and needs an honest dialogue on public policy issues. To make matters worse, the Annenberg Political Fact Check (http://www.factcheck.org/article332.html) has issued a strong criticism of Kerry’s Kids First TV ad. While the ad is accurate regarding the number of kids uncovered, it fails to mention the large price tag for the bill and the built in plan to raise taxes to cover it.

It is bad enough when the Republican blast the efforts of Democrats to promote a progressive agenda. But when a non-partisan organization of Annenberg’s reputation fires a shot, it makes it all the worse.

So the additional lesson is: If you are going to waste money running a TV ad, better make sure it won’t be shredded by fact checkers.

It is no longer enough to state partial truths. America demands and needs an honest dialogue on public policy issues.

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