New Realities in Online Advocacy
Wednesday, August 22nd, 2007Email is not dead, but it is becoming less effective as people shift to other online communications channels. Campaign websites are not a waste of space, but they are no longer the center of the universe for gathering activists. This is the new online world, a dispersed world where instant messaging, social networks, and SMS text messaging are the new hot communication channels and social networks, blogs, and social media websites are where people gather online.
